Guide

Refresh it or rebuild it? How to decide before you start over.

You don't have to start from scratch by default. Here's how to tell whether a refresh will do the job, or whether a rebuild will save you time and money.

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Two honest answers

Which one sounds like your website?

A refresh is usually enough when…

  • It's easy to edit and loads well
  • The look is dated, but the structure makes sense
  • People can find what they need, but few get in touch
  • You mainly need a clearer homepage, new text or a few more pages

A rebuild makes sense when…

  • You can't change it without paying for help each time
  • It doesn't work well on phones
  • It's on a platform you don't control or can't move
  • It needs a new structure, such as moving from one page to a page for each service
Protecting what you have

You won't lose what already works.

Whichever way you go, the aim is to keep what already brings you visitors. We keep page addresses the same where we can, point old addresses to the closest new page, and set up search again from the start.

The result is a website that works better, without the risk of disappearing from Google along the way.

How we help you decide

Three steps, and you choose each one.

1. See it

Free. The Experience Check reads your website like a visitor does and shows what already works.

2. Understand it

$450. The Experience Report ranks every fix and shows exactly what to change.

3. Improve it

After a short chat. We refresh it, add pages or rebuild it, priced once we know what it needs.

Extra pages are $500 each USD. A new one-page website starts at $1,500 USD, and a five-page website at $3,500 USD. Prices are in US dollars.

Questions

Straight answers.

Will I lose my Google results if I rebuild?
Not if it's done carefully. We keep the same page addresses wherever we can, redirect old ones to the closest new page, and set search up again from day one. That's what protects the visibility you already have.
How long does a rebuild take?
About 2 to 4 weeks once the plan is agreed. Two rounds of revisions are included, and for 30 days after launch anything that doesn't work as agreed is fixed at no charge.
Who owns the new website?
You do. It's set up in an account in your name, so the site and everything in it belong to you.
Will my email and domain change?
Your domain name stays yours. If your email runs on the same domain, we make sure it keeps working when the site moves.
Keep reading

More helpful guides.

Visitors, but no enquiries?The five things every visitor decides in seconds, and how to check each one on your own website.Read the guideNot showing up on Google?The three reasons it happens, what helps with each, and what no one can honestly promise.Read the guideWhat does a website cost?What changes the price, what to ask any provider, and what our websites cost.Read the guide

Not sure which one your website needs?

Start with the free Experience Check and see what already works.

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